Lead Generation Funnel Pricing
Every plan includes a fully custom quiz funnel, AI lead scoring, automated follow-up, and CRM integration. Plans scale with your operation — and we quote yours on a quick call once we know what you need.
Plans
Pricing scales with the size of your operation — more crews, more territory, more funnels. Every plan is month-to-month with no long-term contracts, and we quote yours on a quick call once we know what you need.
1 FUNNEL • 1 SERVICE AREA
UP TO 3 FUNNELS • 3 SERVICE AREAS
UNLIMITED FUNNELS • UNLIMITED AREAS
Compare Plans
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Quiz Funnels | 1 | Up to 3 | Unlimited |
| Service Areas | 1 | Up to 3 | Unlimited |
| AI Lead Scoring | |||
| SMS + Email Follow-Up | |||
| CRM Integration | |||
| Mobile-First Design | |||
| A/B Testing | — | ||
| Direct Calendar Booking | — | ||
| Priority Lead Routing | — | ||
| Voicemail Drop Sequences | — | — | |
| Crew Routing by Zone | — | — | |
| Dedicated Analytics Dashboard | — | — | |
| Optimization Check-Ins | Monthly report | Bi-weekly | Weekly calls |
| Dedicated Account Manager | — | — | |
| Support | Priority | Priority + Direct Line |
Enhance Your Plan
Bolt these onto any plan to expand your reach, add services, or drive more traffic to your funnels. We'll price the ones you want into your quote.
Add a funnel for a new service type (e.g., add plumbing to your roofing funnel package)
Expand into a new city, county, or zip radius with geo-targeted quiz delivery
Dedicated landing page designed to drive traffic into your quiz funnel
We manage your paid traffic — targeting, bidding, and optimization to feed your funnels
Full Spanish-language version of your quiz with bilingual follow-up sequences
Automated review requests after completed jobs — build your reputation on autopilot
How Pricing Works
Every funnel is scoped to your trades, your service areas, and the lead volume you can actually handle — so you're not paying for reach you won't use.
Book a quick strategy call and we'll map your service areas, identify your highest-value leads, and give you an exact quote for your custom funnel — before you spend a dollar.
Book a Free Strategy CallQuestions
A service area is a defined geographic zone where your funnel targets homeowners — typically a city, county, or zip code radius. For example, if you serve both Columbus, OH and surrounding Franklin County suburbs, that could be 1 service area or 2 depending on how targeted you want to be. We'll help you define the right zones during setup.
A funnel is a quiz built around a specific service type — roofing, HVAC, plumbing, etc. Each funnel has its own questions, scoring logic, and follow-up sequences tailored to that trade. A service area is the geographic zone where a funnel runs. You can run the same funnel in multiple areas, or different funnels in different areas.
Starter plans typically go live within 7-10 business days. Growth plans take 2-3 weeks depending on the number of funnels and service areas. Scale plans are scoped individually and usually take 3-4 weeks. We handle everything — you just answer a few questions about your business and approve the final quiz.
The funnel works with any traffic source — paid ads, social media, your website, Google Business Profile, even a QR code on your truck. Paid ads (Google, Facebook) are the fastest way to drive volume, but they're not required. We offer Google Ads management as an add-on if you want us to handle that too.
No. All plans are month-to-month after the initial setup. We recommend giving any funnel at least 60-90 days to optimize, but you're free to cancel with 30 days notice at any time. The setup fee covers the build — the monthly covers optimization, follow-up automation, and ongoing support.
Absolutely. Most clients start with Starter, prove the ROI, and upgrade to Growth within 2-3 months. When you upgrade, we credit your existing setup toward the new plan's setup fee — you only pay the difference. No penalty, no restart.